During the summer months, work can tail off slightly for many gas installers. Most customers have turned their heating off for the year and they probably won’t think about it with any urgency until the cold weather returns.
However, there are lots of things that customers can do now to ensure their heating systems are ready to go when winter hits.
Additionally, you can use this time to get your business affairs in order and update your training so that, come heating season, you’re organised, prepared and ready to go.
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Customer communication
Get in touch with your customers, telling them about the services you offer, the benefits of getting maintenance done sooner rather than later and what you can do to help prepare their heating system to run efficiently this winter. Provide value. You could consider offering them a discount on getting their boiler servicing done in July and August, or maybe make up some flyers with winter checklists or free advice. Some ideas include:- how they can save on heating bills this winter
- whether there are any grants or schemes that they could take advantage of, local or national
- Boiler Plus explained
- any relevant industry news
Brush up on business
Admin is a big part of your business success, but one that often gets continually put to the bottom of the ‘to-do’ list. If you have some spare time, assign it to admin and start ticking some things off your list. You could think about:- Your plan for the year ahead. Download our free Future-Proof Installer Guide to find out about what’s happening in the industry, now and in the future.
- Updating your website
- Your social media
- Advertising
- Reviewing your hourly rate
- Re-organising paperwork and filing systems
- Filing your tax return
- Reviewing your insurance